The Brazilian specialty grains company automated its certification workflows, increased traceability, and enhanced international credibility with Marvin’s integrated platform.

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“With Marvin, we automated the eligibility verification of our suppliers and sped up the certification process for grains destined for biofuels. We gained agility and accuracy in our analyses, with reliable data ready for audits.”

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About Celena Alimentos

For over two decades, Celena has been a leader in Brazil’s specialty grains market, producing, refining, and commercializing high-quality oilseeds such as canola, sunflower, and soy, as well as niche crops like Carinata and White Wheat. The company’s mission is to meet the highest global standards while preserving integrity from seed to shipment.

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The Turning Point

As international sustainability and traceability requirements intensified, especially in the biofuels sector, Celena faced growing challenges to ensure compliance:

• Operational inefficiency due to manual certification processes
  

• Pressure from international partners for proof of origin and carbon-emission data
  
  
• Need to integrate multiple certifications simultaneously, including RSB, ISCC, and 2BSvs
  
  
• Difficulty certifying third-party areas with auditable and traceable information outside direct management
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The Solution

With Marvin, Celena adopted an integrated platform designed to transform traceability and certification management. Marvin solution connects land intelligence, compliance automation, and centralized document management, all in one environment supported by four essential pillars:

Smart Land Traceability
Analysis of owned and supplier areas became automated and georeferenced, using official datasets such as CAR and IBAMA. This reduced costs and eliminated manual steps, providing agility and security to validate each property’s eligibility with precision.

Certification and Compliance Automation
With Marvin, certification workflows such as ISCC and 2BSvs became simpler and more efficient. All documentation, shipments, and invoices are organized within an auditable hub, ensuring structure, traceability, and readiness for any audit, without disrupting operations.

Transparency and Global Credibility
Automatic generation of digital certificates and proof of origin strengthened Celena’s position internationally, building trust with auditors, buyers, and global partners.

Climate Intelligence and Emissions Management
With Marvin’s Carbon Calculator, Celena began conducting detailed GHG emission estimates per production area, simulating management scenarios, and understanding their direct impact on carbon footprint and operational costs.

Beyond the technology itself, Marvin’s collaborative approach also stood out.

“The close technical and business support was essential to adapt the platform to our needs and the different certification schemes we use”
says Beatriz, from Celena’s Trade team.

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Real Results, Real Transformation

With Marvin, Celena turned complex, manual certification workflows into an intelligent, automated, and fully auditable system, ensuring immediate supplier validation, end-to-end traceability from origin to export, and precise carbon calculations to optimize both compliance and costs. Marvin Platform enabled:

• 40% faster certification processing time
  
  
• 100% compliance accuracy for regulatory audits and certifications
  
  
• 100% eligible suppliers validated
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• 30% improved visibility into suppliers risks and sourcing
  
  

• New export contracts with reinforced buyer confidence in Europe
  
  
• Launch of a traceability portal with digital proof of origin by batch

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A More Transparent, Agile, and Market-Ready Future

Celena strengthens its position as a leader in the sector by adopting an intelligent, scalable, and fully data-driven model. Through its partnership with Marvin, the company has transformed regulatory challenges into strategic advantages; automating processes, ensuring complete supply-chain visibility, and elevating its compliance standards.

For buyers, partners, industries, and certifying bodies, Celena represents the future of responsible supply governance. By combining intelligence, transparency, and operational excellence, the company demonstrates operational efficiency, reliability, and readiness for new markets.

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